List Marketing

What is the best program for email marketing campaigns?

I am about to launch a new computing goods website for the business and wish to inform customers on file about it. What is the best program to use to conduct email marketing campaigns? Have any of you lot got any suggestions, preferably we'd prefer one that has statistics such as read, deleted, un-subscribed, etc. Looking forward to your suggestions. Thanks

Public Comments

1. Try http://www.lyris.com. Maximize your marketing spend. Lyris HQ brings together email marketing, deliverability tools, content creation, Web analytics, search marketing and mobile marketing. Execute campaigns and review ROI performance from one integrated solution. That's the unbeatable power of Lyris HQ.
2. Hi, Have you checked out icontact dot com? It only costs $10 per month for the beginning program. It seems pretty user friendly. I used it with one of my clients and the icontact staff was very helpful in helping me set up my client's account. I picked them because I was looking for a low cost and user friend service for my client who has absolutely no computer experience/saavy. She's learning though. Anyway, I had never used the service before and the icontact service team is extremely customer service oriented. They even told me where to look at another site to connect my program all together for my client. Do you have a lead and capture page on your website? Those are easy to build and essential to building your list. Once you start to build your list, then you do your campaign. Push marketing is fairly ineffective nowadays but relationship marketing works much better. Coupled with article marketing, it's a methodically sound way to really succeed in your business. Please see my website. There may be some marketing information that can be helpful to you in your campaign. Hope this information was useful to you. http://www.yoursecretwishes.com Susan - Astounding Writing Coach
3. Well, I have spent a gazillion hours looking into this myself. I've learned a lot through the trial and error method and the school of hard knocks because I've actually used several different ones. I've also gotten opinions from some of the "super affiliate" top marketers on the web who have big lists they email to all the time. So here goes a brief rundown of what I've learned: 1. i contact is the cheapest and most basic. very few frills. 2. constant contact is a step above icontact in terms of bells and whistles but if you boil it all down they are not that different (cc costs a bit more). 3. Lyris is a lot more than just an email program. They offer some pretty awesome data and lead-tracking capabilities through their own software. If you want to be able to track the buying behavior of all website visitors, such as those who buy in a store vs. online vs over the phone, etc. then this is the one for you. 4. Almost EVERY super affiliate with the big email lists strongly recommend Aweber for the highest open rates in the industry. (And the thus the highest % read and the lowest deleted %, etc.) They've got the greatest autoresponder programs for you, which provides the most important element to making money: Continual followup with different people in the right way. Full Disclosure: I have no commercial relationship or interest in any of these (or any other) email programs. Conclusion: If you're building a big list strictly for web marketing, then Aweber is the best. If you're using the email list and the website to complement and support a bricks and mortar store, then Lyris is the best. If you just want to send out less than 1,000 emails once a month, perhaps in newsletter format, then Constant Contact will work just fine. And icontact is similar but the budget choice. If you want to be #1 in Google (and other search engines) in your local market, for what you sell, I can show you how. It's pretty easy if you know what you're doing. http://www.thetaxdoctor.info; http://www.thetaxdoctor.info/custom7.php or email me at ucanbenumberone@gmail.com